Electronic communication is evident in every sector, especially in the commercial sector. Electronic marketing and telephonic marketing are quite common in this world. Electronic marketing stands for digital marketing only, using digital platforms to popularize the products or services offered by the company. In telephonic marketing, through telephones, marketing is done, meaning by calling the individual and telling them about the products and the services. In electronic marketing, there is e-mail marketing, social media marketing, search engine marketing, and online advertising. However, privacy and security are needed even in both these types of marketing. PECR, Privacy and Electronic Communications Regulations is for this.
What is PECR?
There are certain restrictions imposed according to this act that every organization needs to follow, such as electronic marketing or telephonic marketing. This is done to maintain strong cybersecurity and also to protect the data of the organization.
GDPR and PECR
GDPR, the General Data Protection Regulation, is all concerned with the protection of personal data. However, PECR, Privacy and Electronic Communications Regulations, is concerned with regulating telephonic and electronic marketing.
Why is PECR required?
Telephonic and electronic marketing: PECR describes different rules for doing telephonic and electronic marketing. There is a requirement of consent for this type of marketing. You need to confirm from your customers that they are ok if they will be receiving marketing calls, texts, or e-mails. The consent the person has given regarding something is important to be kept as a record with you, and, in fact, you should also have the information regarding how you have taken the consent and when. The customer has the right to take back the consent one has given.
Usage of cookies and similar types of technology:
Cookies are actually the text files in which information regarding the visitors is stored. These files are quite useful as you have the information regarding the concerned person; therefore, there is no need to confirm about the person again and again. Different people use devices that are not used by one. Hence, it is lucrative to store such information.
What you need to do is:
- Aware people that there are cookies being used.
- Make individuals acquainted with what is the work of cookies and what is the reason behind it.
- For storing cookies on the devices, you need the consent of the person to do so.
If there is a change in the cookie, there is a requirement for new consent.
Security of public electronic communication services:
There are service provider companies, and these companies are also required to take appropriate measures to keep their security services safe. If there are any security risks, then service providers are obliged to inform the customers about this as security is highly seminal. Informing the ICO of any data breach is highly imperative. In fact, giving notification to the customer about the same is also necessary. This is the moral duty of the service provider companies. A personal data breach is not a good thing as the personal information of the person goes to a third party, which can be misused at any time. Hence, total security is required.
Communication networks and services:
Communication networks are used to ensure the privacy of customers. The security of the public electronic communication services is also ensured. It is important for the service provider to inform their customers about each and everything that is linked to their safety.
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