Meet Executive Team

Nazar Jainulabdeen – CEO

Mr. Mohamed Nazar Jainulabdeen joined Softlogic Australia in 2008 as a Sales Manager and was promoted as the Director/CEO in 2009. He has a total of over 40 years of experience across multiple industries including Food & Beverage, Construction and Information Technology in the corporate sector.

Mr. Jainulabdeen has guided Softlogic Australia over the last 13 years from being a small Software company with 5 clients to one of the preferred solution providers working with over 150 hospitals across Australia strategically penetrated into US & Middle-East markets. He also has been instrumental in establishing new partnerships and introducing new solutions to expand the product portfolio.

Chaminda De Silva – Director - Sales & Marketing

Mr. De Silva Started the career as a Marketing Executive at East-West Information Systems (Pvt) Ltd , the Pioneer IBM & Lexmark business partner in Srilanka and subsequently joined Softlogic Group in 1993 and counts over 30 years within the group and recognized as most diversified director served for multiple industries such as Information Technology, Office Automation, Security solutions, Air-conditioning, Furniture & Event management. During this period, he served in multiple subsidiaries Softlogic Information systems, Softlogic Trading Pvt. Ltd, Softlogic Retail Pvt. Ltd and joined Softlogic Australia Pty. Ltd in 2020.

For past three decades, he gave a strong leadership to many global brands such as IBM, Dell, HP, Lexmark, Epson, NEC, Microsoft, Linux, Novell, McAfee, Panasonic, Xerox, Samsung, Hitachi, Dunham-Bush, Candy, Natuzzi - Italia, SmartD-Australia and presently supporting Aerovent- Australia, ChefMax- Digital Menu system, Invisible Systems – IOT solutions, Allied One Application and Right-Food Audit System.

Mr. De Silva is a highly organized and resourceful Senior Director with a Strong Interpersonal and leadership skills extended to build strong teams to the group. His In-depth analytical knowledge of business development and strategy planning skills always commitment to achieve set targets to drive respective companies towards growth potential. Mr. De Silva under gone various leadership programs and holds Master degree in Marketing-UK, Diploma in Finance Management- UK & Followed CIM-UK.

In the recent past, Chaminda has been part of leadership teams for various brands listed below

Guo Xiao

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Erin Cummins

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